{
  "schema": "https://digitalrocketads.com/sources/proof-ledger.schema.json",
  "ledger": {
    "name": "Digital Rocket public proof ledger",
    "url": "https://digitalrocketads.com/sources/proof-ledger.json",
    "canonical_site": "https://digitalrocketads.com/",
    "last_reviewed": "2026-07-13",
    "owner": "Digital Rocket",
    "review_policy": "Only claims marked named_public or source_registered are reusable on public pages. Private figures stay out of HTML, schema, and llms.txt."
  },
  "claim_status_values": {
    "blocked": "Never use publicly.",
    "private_sales_only": "Sales calls only, not website, PR, schema, or llms.txt.",
    "anonymous_public": "Public use allowed without client name or logo.",
    "named_public": "Public use allowed with the named source shown.",
    "source_registered": "Approved, source-backed, date-stamped, and reusable."
  },
  "claims": [
    {
      "proof_id": "immigration-withheld-001",
      "vertical": "immigration",
      "client_or_source": "Anonymized U.S. immigration law firm",
      "claim": "Named and numeric outcome proof is withheld pending canonical signed permission.",
      "metric_type": "withheld_outcome",
      "value": "withheld",
      "approval_level": "blocked",
      "approved_public_wording": "Named and numeric outcome proof is withheld pending canonical signed permission.",
      "last_checked": "2026-07-13",
      "public_naming_rule": "Do not identify the client or publish a numeric outcome until one canonical signed permission record is approved.",
      "approval_artifact": null,
      "metric_definition": "No public outcome metric is authorized; only the signed-retainer measurement mechanism may be described.",
      "period": "Withheld pending canonical signed permission.",
      "denominator": "Withheld pending canonical signed permission.",
      "geography": "United States",
      "allowed_routes": ["/case-studies/immigration-signed-cases/", "/immigration-law-firm-marketing/**", "/insights/**", "/research/", "/sources/"],
      "allowed_surface_types": ["visible_html", "metadata", "json_ld", "machine_registry", "download"],
      "owner": "Digital Rocket editorial desk",
      "effective_date": "2026-07-13",
      "expiry_date": null,
      "correction_history": [
        {
          "date": "2026-07-13",
          "owner": "Digital Rocket editorial desk",
          "change": "Blocked the client identity and every numeric outcome; standardized the anonymized mechanism-only wording pending one canonical signed permission artifact."
        }
      ]
    },
    {
      "proof_id": "resicert-001",
      "vertical": "franchise",
      "client_or_source": "Resicert",
      "claim": "Resicert sold 50+ franchises across a six-year engagement with Digital Rocket.",
      "metric_type": "count_duration",
      "value": "50+; six years",
      "approval_level": "source_registered",
      "approved_public_wording": "Resicert sold 50+ franchises across a six-year engagement with Digital Rocket.",
      "last_checked": "2026-07-13",
      "public_naming_rule": "Named public use allowed. CPL figures require reapproval before reuse.",
      "approval_artifact": "config/visible-copy-release-gate.json",
      "metric_definition": "Client-reported count of franchises sold across the registered Digital Rocket engagement; no universal causal lift is claimed.",
      "period": "Six-year engagement; exact start and end dates are not public.",
      "denominator": "Franchises sold; lead-volume and cost-per-lead denominators are not approved for reuse.",
      "geography": "Australia and New Zealand",
      "allowed_routes": ["/case-studies/resicert-franchise/", "/case-studies/", "/franchise-lead-generation/**", "/insights/franchise-recruitment-mistakes/", "/sources/"],
      "allowed_surface_types": ["visible_html", "metadata", "json_ld", "machine_registry"],
      "owner": "Digital Rocket editorial desk",
      "effective_date": "2026-07-13",
      "expiry_date": "2026-10-11",
      "correction_history": [
        {
          "date": "2026-07-13",
          "owner": "Digital Rocket editorial desk",
          "change": "Retained the registered 50+ franchise and six-year wording while blocking cost-per-lead and percentage-reduction variants."
        }
      ]
    },
    {
      "proof_id": "primary-pond-001",
      "vertical": "teacher_membership",
      "client_or_source": "Primary Pond",
      "claim": "Primary Pond is approved as adjacent teacher-membership new-member launch proof.",
      "metric_type": "outcome_type",
      "value": "new members",
      "approval_level": "source_registered",
      "approved_public_wording": "Primary Pond is approved as adjacent teacher-membership new-member launch proof.",
      "last_checked": "2026-07-13",
      "public_naming_rule": "Do not classify this as vocational or training-provider proof. Use adjacent teacher-membership new-member launch language only. Registration cost, revenue, spend, return, purchase, and member-count figures require reapproval before reuse.",
      "approval_artifact": "config/visible-copy-release-gate.json",
      "metric_definition": "Qualitative teacher-membership new-member launch proof; every numeric result remains withheld.",
      "period": "Registered launch context; exact dates and result window are not authorized for quantitative reuse.",
      "denominator": "Not public; member count and acquisition figures are withheld.",
      "geography": "United States",
      "allowed_routes": ["/", "/case-studies/primary-pond/", "/case-studies/", "/vocational-training-marketing/**", "/insights/cost-per-enrolled-student/", "/sources/"],
      "allowed_surface_types": ["visible_html", "metadata", "json_ld", "machine_registry"],
      "owner": "Digital Rocket editorial desk",
      "effective_date": "2026-07-13",
      "expiry_date": "2026-10-11",
      "correction_history": [
        {
          "date": "2026-07-13",
          "owner": "Digital Rocket editorial desk",
          "change": "Reclassified the engagement as adjacent teacher-membership proof and removed all blocked member, registration-cost, revenue, spend, return, and purchase values."
        }
      ]
    },
    {
      "proof_id": "elec-training-001",
      "vertical": "vocational_training",
      "client_or_source": "Elec Training",
      "claim": "Elec Training moved from GBP 257 to GBP 5.28 cost per lead.",
      "metric_type": "money",
      "value": "GBP 257 to GBP 5.28",
      "approval_level": "source_registered",
      "approved_public_wording": "Elec Training moved from GBP 257 to GBP 5.28 cost per lead.",
      "last_checked": "2026-07-13",
      "public_naming_rule": "Named public use allowed in vocational training context.",
      "approval_artifact": "config/visible-copy-release-gate.json",
      "metric_definition": "Client-reported cost per recorded lead on paid search and paid social; it is not cost per enrolled student.",
      "period": "Before-and-after engagement period; exact dates are not public.",
      "denominator": "Recorded leads; enrollment and start denominators are not part of this claim.",
      "geography": "United Kingdom",
      "allowed_routes": ["/case-studies/elec-training/", "/case-studies/", "/vocational-training-marketing/**", "/insights/cost-per-enrolled-student/", "/sources/"],
      "allowed_surface_types": ["visible_html", "metadata", "json_ld", "machine_registry"],
      "owner": "Digital Rocket editorial desk",
      "effective_date": "2026-07-13",
      "expiry_date": "2026-10-11",
      "correction_history": [
        {
          "date": "2026-07-13",
          "owner": "Digital Rocket editorial desk",
          "change": "Retained the registered client-reported GBP 257 to GBP 5.28 cost-per-lead wording and clarified that it is not an enrollment metric."
        }
      ]
    },
    {
      "proof_id": "myttconline-001",
      "vertical": "vocational_training",
      "client_or_source": "myTTConline",
      "claim": "myTTConline produced 2.99x return across 21 consecutive months.",
      "metric_type": "multiplier_duration",
      "value": "2.99x; 21 months",
      "approval_level": "source_registered",
      "approved_public_wording": "myTTConline produced 2.99x return across 21 consecutive months.",
      "last_checked": "2026-07-13",
      "public_naming_rule": "Named public use allowed in vocational training context.",
      "approval_artifact": "config/visible-copy-release-gate.json",
      "metric_definition": "Client-reported tracked revenue divided by ad spend across Google and Bing; offline and untracked revenue are excluded.",
      "period": "21 consecutive months; exact calendar dates are not public.",
      "denominator": "Google and Bing ad spend included in the client-reported tracked-return calculation.",
      "geography": "Not specified in the registered public wording",
      "allowed_routes": ["/case-studies/myttconline/", "/case-studies/", "/vocational-training-marketing/**", "/insights/cost-per-enrolled-student/", "/sources/"],
      "allowed_surface_types": ["visible_html", "metadata", "json_ld", "machine_registry"],
      "owner": "Digital Rocket editorial desk",
      "effective_date": "2026-07-13",
      "expiry_date": "2026-10-11",
      "correction_history": [
        {
          "date": "2026-07-13",
          "owner": "Digital Rocket editorial desk",
          "change": "Retained the registered client-reported 2.99x tracked return across 21 consecutive months with explicit tracking limitations."
        }
      ]
    }
  ],
  "blocked_public_claims": [
    {
      "pattern": "Named U.S. immigration client identity or any numeric outcome from the conflicted result record",
      "rule": "Do not publish until one canonical signed permission record is approved."
    },
    {
      "pattern": "Resicert cost-per-lead values or percentage-reduction claims",
      "rule": "Do not publish unless reapproved."
    },
    {
      "pattern": "Primary Pond exact member count, registration cost, revenue, spend, return, or purchase figures",
      "rule": "Do not publish unless reapproved."
    },
    {
      "pattern": "$200 to $600 cost-per-signed-case benchmark",
      "rule": "Do not publish except on a manually approved correction or research page that debunks it."
    },
    {
      "pattern": "HubSpot Partner",
      "rule": "Do not publish."
    }
  ],
  "supporting_files": [
    "https://digitalrocketads.com/sources/editorial-source-registry.json",
    "https://digitalrocketads.com/sources/claim-registry.json",
    "https://digitalrocketads.com/sources/source-registry.csv",
    "https://digitalrocketads.com/sources/ai-citation-manifest.json",
    "https://digitalrocketads.com/sources/launch-readiness.json"
  ]
}