He builds paid media systems for high-ticket service businesses, and runs them on one rule: no vanity metrics, only signed customers. Most agencies sell clicks. Ivan sells signed customers.
Ivan Janku is a performance marketer and the founder of Digital Rocket, the firm behind the NO BS Ads approach to paid media. He works with owners of high-ticket service businesses, the firms where a single new customer is worth thousands, not a few dollars, and where a lead only matters once it signs.
His focus is narrow on purpose. Rather than chase every channel and every tactic, he goes deep on the part most agencies skip: making sure the tracking, the conversion path, and the intake actually work before a dollar goes to the platforms. The result is marketing that ties to closed revenue instead of a dashboard full of clicks.
It is a simple, unglamorous idea: most marketing is measured by the wrong numbers. Impressions, clicks, and cost per lead feel like progress, but they do not pay the bills. Ivan built Digital Rocket to optimize for the one number that does: closed revenue.
Clicks and impressions are not results. If a number does not connect to revenue, it does not get reported as a win.
Every dollar of spend should map back to a signed customer. The platforms get fed real outcomes, not form fills.
Pouring budget into a leaky system just buys more waste. The tracking, page, and intake get fixed first.
He is known for treating paid media like an engineer, not a hype man, and for being blunt about it. Online, that shows up as the NO BS Ads channel, where he breaks down why most ad accounts waste money and what to do instead. In the work, it shows up as a set of skills he uses across very different industries.
Ivan founded Digital Rocket in 2016 out of frustration with how the industry sells itself. He kept meeting owners who were paying for marketing, getting glowing reports, and still could not tell whether any of it made them money. The reports looked great. The bank account did not move.
So he built the opposite. A firm that starts with the question most agencies avoid, can we actually prove this works, and refuses to count anything that does not survive that test. That is where the NO BS Ads name comes from. It is not a slogan; it is the filter every decision runs through.
Today he leads the firm as one integrated team across creative, media buying, tracking, and intake, instead of handing clients a stack of disconnected vendors. The promise stays the same as the day he started: closed revenue, or it does not count.
The thread across his clients is not an industry, it is a shape of problem: a high-ticket offer, a real sales process, and ad budget that only pays off when leads convert. That problem shows up in several verticals, and he has built dedicated systems for each.
Paid media that is measured in signed retainers, not raw inquiry counts.
Lead generation built to feed franchise development with qualified candidates.
Enrollment-focused campaigns that tie spend back to students who start.
Book a free 30-minute diagnostic call. We look at your numbers and tell you whether the math can work, before anyone commits. The only requirement is a $5,000 per month ad-spend floor.