$
Enter your spend and at least one signed retainer.
Your cost per signed case
Sample
$0
Total spend divided by signed retainers. The number that lines up with revenue.
Your cost per lead$0
Lead to signed0%
Your math runs in this browser. Public benchmarks can mislead because most count leads, not signed clients.
What does this calculator tell you?
Cost per lead buys inquiries. Cost per signed case shows what paying clients actually cost.
If signed clients cost more than leads, that is normal. The gap shows where intake, case mix, or follow-up is leaking.