Guides from active immigration campaigns: cost, compliance, intake, and signed-case math. Start with the problem you are trying to fix before you spend more.
Immigration law firm marketing
Compliance · Start here
Why immigration Facebook ads get rejected, and how to run them right
Immigration law is a Meta Special Ad Category. Most agencies do not know it exists, run standard targeting, and get the account flagged. Here is what the category restricts and how to advertise inside it without losing your pipeline.
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Benchmark
What immigration firms actually pay per signed case
The metric that lines up with revenue, why the widely circulated low-cost figure online is wrong, and how to calculate your own number.
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Budget
How much should an immigration firm spend on marketing?
How to set a budget from the number of signed cases you want, not a percentage-of-revenue rule of thumb that ignores case mix.
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Strategy
Never run EB-5, NIW, and marriage green card in one campaign
Pooling case types makes cost per lead look fine while your highest-value cases starve. Why separate tracks are the highest-leverage fix in immigration marketing.
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Checklist
How to choose an immigration marketing agency
The questions that separate an agency that understands signed cases and special ad categories from one that reports cost per lead and flags your account.
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Go deeper by case type
EB-5
Marketing an EB-5 practice
The highest-value, lowest-volume case type: a $25,000-plus retainer on a four to eight week close, and why it needs its own campaign.
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NIW
Marketing an NIW practice
The self-petitioning researcher: a considered, credibility-led purchase that wins on expertise and a substantive intake, not volume.
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Marriage green card
Marketing a marriage green card practice
The volume-and-speed case type: emotional, price-aware buyers who hire the first firm that gives them a real answer.
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Signed cases, intake, and timelines
Intake
Your ads aren't the problem. Your intake is.
Leads that don't sign are rarely an ad problem. Slow follow-up, no qualification, and no case-type routing leak retainers before they sign.
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Measurement
Cost per lead is the wrong number for an immigration firm
The retainer closes weeks after the click and case types differ in value by up to seven times. The number that matches revenue is cost per signed case.
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Benchmark
What's a good cost per signed case?
There is no single good number. Judge it as a share of the retainer, never as a sticker price, and read it per case type, from EB-5 to marriage green card.
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Optimization
More signed cases, same budget? Grade the leads.
Grade every inquiry Green, Amber, or Red on arrival, then feed the Green signed cases back to Meta and Google so the platforms hunt more of your best clients.
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Timeline
How long until immigration marketing shows results?
A retainer signs weeks after the click, so day-one dashboards mislead. The honest read on cost per signed case takes a 60 to 120 day curve.
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Video
Immigration marketing, on video
Short video explainers of the same signed-case method: intake, cost per signed case, case-type separation, special ad categories, budget, and choosing an agency.
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Franchise & vocational training
Franchise · Checklist
The most common franchise recruitment marketing mistakes
Seven mistakes waste most franchise development budgets, starting with buying on cost per lead when most franchise candidates never sign. Each mistake, and each fix.
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Training · Measurement
Cost per enrolled student: the number training providers should buy on
Spend divided by the students who enrol and actually start. Why cohort businesses get punished by lead-volume buying, how to compute the real number, and the tracking it demands.
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Read the flagship white paper, why lead-form tracking fails immigration firms. Prefer to run your own numbers? Try the free tools: a cost per signed case calculator and a Green, Amber, Red marketing self-scan.
More franchise and vocational training guides are on the way. Want a specific question answered? Find your real cost per signed case and we will read it from your own accounts.