Each explainer takes one idea from our written guides and puts it on video. While we film and edit, the card links to the full written version so you get the answer today, not whenever the video ships.
Immigration marketing videos
Coming soon
Why your immigration leads don't sign
The gap between a form fill and a signed retainer, and where most firms lose the case between the two.
Read the guide →
Coming soon
Cost per signed case vs cost per lead
Why the metric your agency reports and the metric tied to your revenue are not the same number, and which one to run on.
Read the guide →
Coming soon
Never pool EB-5, NIW, and marriage green card
Why running your case types in one campaign makes the cheap ones look great while the high-value ones starve.
Read the guide →
Coming soon
The Meta policy for immigration ads, explained
How to check whether an ad’s subject matter triggers a current Special Ad Category and how to configure the campaign accordingly.
Read the guide →
Coming soon
What it costs to market an immigration firm
How to set a budget from the number of signed cases you want, not a percentage-of-revenue rule that ignores case mix.
Read the guide →
Coming soon
How to choose an immigration marketing agency
The questions that separate an agency that understands signed cases and current platform-policy requirements from one that reports cost per lead.
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Want a specific question answered on video? Find your real cost per signed case and we will read it from your own accounts. In the meantime, the full written library lives in Insights & guides.