Elec Training Case Study: Cost Per Lead From £257 to £5.28, Cohorts Sold Out in Advance

Q: Does a £5.28 lead guarantee an enrolled student?

No. The £257-to-£5.28 figure is client-reported cost per lead, not cost per enrolled student. The approved proof also records cohorts filling in advance; it does not establish a universal causal guarantee.

Q: What channels did Digital Rocket run for Elec Training?

Paid search and paid social. That is the honest level of detail we publish for this client.

Q: What does cohorts sold out in advance mean?

The approved public record states that cost per lead fell to £5.28 and cohorts filled before they started. Those client-reported facts are specific to the engagement and do not establish a universal forecast.

Risk, reversed

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Any performance commitment is set after audit in the signed service agreement, including metric, baseline, deadline, eligibility, and remedy.

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Audit & baseline
We set the day-one baseline from your own accounts.
Target & deadline up front
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If we miss it
Any performance commitment is set after audit in the signed service agreement, including metric, baseline, deadline, eligibility, and remedy.

The starting point

A £257 lead breaks the economics of filling seats.

Here is the math that greeted us. When one inquiry costs £257, and only some inquiries turn into enrolled students, every seat in a cohort carries a heavy acquisition cost before a single class runs. Filling an intake means either overspending or under-filling, and an under-filled cohort still costs the same to teach.

At £5.28, the same budget buys roughly 48x the inquiries. Elec Training did not suddenly need unlimited students; capacity is capped by design. What changed is that filling every scheduled cohort stopped being a gamble. If you are weighing this kind of work, we publish what vocational training marketing costs and when in-house beats an agency.

£5.28 cost per lead

Down from £257 on paid search and paid social. Figures are client-reported.

Cost per lead, before and afterClient-reported · GBP

Before£257

With DR£5.28 Now

The same monthly budget now buys roughly 48x the inquiries it bought at £257. That is what changed the economics of filling seats.

The mechanism

The same money now buys roughly 48x the inquiries.

At £257, a slice of budget bought one inquiry. At £5.28, the same slice buys roughly 48. A capped-cohort business cannot use infinite volume, but it can absolutely use enough inquiries to fill every scheduled start date in advance.

1Inquiry at £257

48Inquiries for the same money, roughly

Volume alone is not the point. The point is that a business selling fixed seats against fixed start dates stopped rationing its own pipeline. Cohorts sold out in advance, and planning an intake became arithmetic instead of hope. Figures are client-reported.

The Rocketship Method, applied

We run the whole system, not one piece.

Fix one piece and the rest still leaks. We run the whole system and pressure-test it before we spend a dollar.

LIVE SYSTEM01 / 03

01
We stop ad spend leaks
Tracking, mobile, and intake get sealed before we spend a dollar.
02
We route budget toward buyers
Every lead gets a Green, Amber, or Red grade. Good-fit leads guide the next dollar.
03
We double down on what makes you money
P&L by service line. We scale what actually closes.

Every dollar tied back to revenue that actually closed.

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The proof

What Elec Training says.

One number and one director on camera. Cost per lead from £257 to £5.28, cohorts sold out in advance. Figures are client-reported, and we label them that way.

Elec Training · Paid search + paid social · UK

£5.28

50+ franchises sold across a six-year engagement

Cost per leadClient-reported

£5.28

Down from £257 per lead

Cohort fillClient-reported

Sold out

Cohorts filled in advance instead of chased at the deadline

Video testimonial Charanjit, Elec Training

Charanjit Mannu · Director, Elec Training

UK electrician training provider. Paid search and paid social with Digital Rocket.

In the client’s own words

They were proactive in keeping us informed, explaining performance in a straightforward way.

Charanjit Mannu · Director, Elec Training

5.0

Elec Training’s rating of Digital Rocket on Clutch · verified review

Results for Elec Training, a UK electrician training provider, on paid search and paid social. Cost per lead fell from £257 to £5.28 and cohorts sold out in advance. Figures are client-reported.

One honest note. A cheaper lead is only worth anything if the student actually enrols and completes the course, and that part belongs to Elec Training’s own team, not to an ad account. Cohort capacity also caps growth by design: once every seat in every scheduled cohort is sold, there is nothing left for volume to do. So read this as a story about predictability and unit economics, not unlimited scale. Figures are client-reported, and we would rather label them plainly than let you assume an audit that did not happen.

The numbers

The numbers, before and after.

Three lines, because that is all it takes. Every figure here is client-reported.

Metric	Before	With Digital Rocket
Cost per lead	£257	£5.28
Cohort fill	Chasing inquiries	Sold out in advance
Channels	Paid search and paid social

Source: client-reported figures

What moved£257 to £5.28Cohorts sold out in advanceClient-reported

Find your cost per enrolled student

The diagnostic

Want cohorts that sell out in advance?

Start with the free marketing diagnostic. 30 minutes, no pitch unless the math supports it. You leave with up to 3 profit leaks named, yours to keep either way.

Apply only if these are true

Meaningful monthly ad budget A consistent budget on paid search or paid social.

Scheduled cohorts to fill Fixed start dates and capped seats you need full.

Enrolments, not form fills You want inquiries that turn into students.

Find your cost per enrolled student

No deck, no retainer pitch. Up to 3 profit leaks named, and you keep the findings whether we ever speak again or not.

30 min · No pitch · No obligation

Questions, answered straight

Questions about the Elec Training results.

How did Elec Training’s cost per lead go from £257 to £5.28?

We rebuilt the paid search and paid social accounts around one number, the cost of a real course inquiry, and cut everything that could not hit it. No secret channel, no hack. The figures are client-reported.

Are the £257 and £5.28 figures verified?

They are client-reported, and we label them that way everywhere on this page. We would rather flag the source of a number than let you assume an audit that did not happen.

Does a £5.28 lead guarantee an enrolled student?

No. A cheaper lead is only worth anything if the student actually enrols and completes the course, and Elec Training’s own team owns that part. What changed is the input: enough inquiries at a workable cost that cohorts sold out in advance.

What channels did Digital Rocket run for Elec Training?

Paid search and paid social. That is the honest level of detail we publish for this client.

What does cohorts sold out in advance mean?

Every course has a fixed number of seats and a scheduled start date. Before, filling those seats meant chasing inquiries up to the deadline. After the cost per lead fell to £5.28, cohorts filled before they started. That is predictability, not unlimited scale, and capacity still caps growth by design.

Will this work for my training company?

It depends on your course economics, your seat capacity, and your starting point. The free marketing diagnostic shows whether the math is realistic before we recommend anything. We quote the minimum to fix it, never before.

Any performance commitment belongs in the signed service agreement.

A £257 lead breaks the economics of filling seats.

The same money now buys roughly 48x the inquiries.

We run the whole system, not one piece.

We stop ad spend leaks

We route budget toward buyers

We double down on what makes you money

What Elec Training says.

The numbers, before and after.

Where the proof goes next.

Want cohorts that sell out in advance?

Questions about the Elec Training results.